If you understand basic odds and probabilities, you can master Inkling Markets. See for yourself:
Using an automated market maker, we remove the complexity of this "auction" process by always being the buyer and seller of shares. We determine demand by the amount being bought and sold and set the price accordingly. This also allows you to have far fewer people participate in a market and still have it yield statistically relevant results. In fact, in research done by Jed Christiansen, a graduate of the London School of Economics using Inkling Markets as his research platform, he found only 16 people participating in a market consistently delivered accurate predictions.
The algorithms behind our automated market maker are largely driven by Professor Robin Hanson of George Mason University, a pioneer in the field of prediction markets. If you want the gory details about the algorithms behind our automated market maker, see these Google results.


Just as important as the tools to administer the marketplace are the reports you have access to about trading activity in the marketplace. You can download reports any time you want to see the value of all the different markets, the balances of all the users, and much more. Reports are in a standard .csv format which allows you to import them in to Microsoft Excel or any data analysis package you may already have.
When you do have questions about how to use our software, how to structure a market, or how to interpret the data from a report you've run, we're available to help via email, chat, or phone. There are no bronze, silver, gold, and platinum levels of support, everyone receives the same level of attention and assistance when necessary.
We've also provided a comprehensive reference section marketplace administrators have access to. This includes documentation on launching your marketplace, ideas for incentives, what type of market to use for various types of questions you're asking, and much more.
Curious for a sneak peak at the reference section? Sign up for a pilot marketplace.
Beyond user-interface customizations, perhaps you want an additional widget for your marketplace, a custom report, or a new feature. Because we host all our marketplaces from a single platform, a changes we make for one client is made for everyone so we have to be picky about how we customize the product. That said, many of our best features were suggested by our clients so if you have an idea for a new feature, we're all ears.