We've often said that you can't solicit the "wisdom of a crowd" if the crowd can't use your software. From trading to creating markets to adding users and integrating with Facebook and iGoogle, Inkling Markets is the easiest to use and most powerful prediction market platform out there.

When you set up your own marketplace, the first thing you and your traders will notice is it's unlike any other trading you've done, whether you've bought and sold real stocks online or used another prediction market application. In fact, most people who use Inkling have never traded at all! The typical reaction we hear from first timers is: "Really? That's all you have to do to trade? No problem!" This is because we've designed the trading interface from the ground up to be something anyone can use, no previous experience or knowledge necessary.

If you understand basic odds and chance, you can master Inkling Markets. See for yourself:

You know your business, you know your subject matter, and in many instances you know the people who will be trading in your market. Why should we get in the way of all that?

Inkling Markets gives you and any of your traders the ability to create your own markets. It used to be that if you wanted to run a prediction marketplace in your company or for the general public, you hired a consultant. It would take weeks, sometimes months, just to set up their software and get one market up and running. Now with our DIY market publisher, you can have multiple markets up in a few minutes. Don't believe us? Create a pilot marketplace and publish a few markets or simply join the hundreds of "market makers" on our public marketplace and create one there. Just think, after you've hit "publish" and traders are immediately buying and selling shares you can gloat to all your friends and colleagues that you're running your own prediction market.

Just the word "Administration" makes many people run for their phones to call their IT departments to say they need help. Fortunately with Inkling Markets, you don't need to bother them. Not only is all the software you need hosted, but we've provided simple tools to help you manage access to the marketplace, customize the home page and welcome pages, write marketplace announcements, edit and approve markets submitted by other traders, and even proactively look for people who might be trying to cheat.

Just as important as the tools to administer the marketplace are the reports you have access to about trading activity in the marketplace. You can download reports any time you want to see the value of all the different markets, the balances of all the users, and much more. Reports are in a standard .csv format which allows you to import them in to Microsoft Excel or any data analysis package you may already have.

We're constantly iterating on the product to make sure it's not only easy, but compelling and fun.