When we all read the business and trade press, we regularly see headlines such as: "Product to be shipped 6 months late," "Quality problems plague new product," and "Costs of raw materials weighing on business performance." Industry leaders and followers alike, big and small, are plagued by headlines such as these. Their stock price suffers, their customers become disillusioned, and competitive advantage is compromised.

We believe there is a resource at your disposal to avoid headlines like these to get relevant information in to the hands of decision makers earlier so they can be proactive about addressing potential issues: the collective intelligence of your own employees and customers.

Why isn't that actionable information available now?
Think about the organization you work in. Are there office politics? Do people try to control and spin information? How is bad news treated? Is the organization highly stratified? Unfortunately these symptoms are the norm in today's corporations, preventing an efficient and accurate flow of information. Prediction markets are an effective prescription for these problems because they are:

• Anonymous
• Available 24 hours a day to react to external information
• Independent of corporate hierarchy, and
• Highly engaging

You get to understand what people really think which ultimately allows you to be more proactive in mitigating risk, allocating resources to research projects that have a higher probability of success, understanding how your competition is doing in comparison to you, and many other uses. This isn't just novel, it's smart business that has direct impacts on the bottom line.

But don't just take our word for it. Try out the Inkling Markets prediction market platform with our free pilot.