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We provide a prediction market platform to help companies break organizational barriers and tap the collective wisdom of their employees, partners, and customers.
We think a prediction market is the next step in enterprising, forward-thinking news coverage.
Ellen Conlan, ABC-KGO
Ellen Conlan, ABC-KGO
Inkling Markets is a fascinating and user-friendly tool for arriving at consensus predictions.
David Eisenthal, The Eisenthal Report
David Eisenthal, The Eisenthal Report
Inkling's clean and simple platform is allowing us to create new possibilities in knowledge networking and collaboration.
Evan Bloom, PACT
Evan Bloom, PACT
They've got an inkling
- Procter & Gamble is mitigating risk, conducting competitive intelligence, and understanding product demand using Inkling
- CNN is using Inkling Markets to drive their 2008 U.S. elections prediction markets
- General Mills is predicting the impacts of marketing on product sales
- Chrysler is using Inkling Markets for internal demand forecasting
- Cisco is predicting quality problems during the product development lifecycle and conducting competitive analysis
- A gaming software company used Inkling to drive marketing and inventory decisions
- A large bank is forecasting successful innovations generated by their employees
- Media Predict is predicting the success of television, music, and other media
- The Government of Singapore used Inkling to forecast long term social and technology trends
- O'Reilly Media uses Inkling to predict future book sales
- Pact, a large Washington DC non-profit is using Inkling to generate new ideas from aid workers to implement in the field
- ABC-KGO San Francisco is using Inkling to interact with their viewership with markets related to local and regional events
Recent thoughts
What is a prediction market?
Much like when a contestant in the popular game, "Who Wants to be a Millionaire" asks the audience for help, a prediction market is a way to ask for people's opinions and average them all together to predict something happening in the future.
The term "market" is used because possible answers to a question are represented as stocks. If you think an answer is correct, you buy stock in it. If you think it is incorrect, you sell. People buying and selling shares makes the stock prices go up and down. Each stock price represents the consensus opinion on what the chances are of that answer being correct. For example, if an answer (stock) has a price of $30, we say that answer has a 30% chance or 3 in 10 chance of happening.